If you’ve ever wondered what Web video marketing can do for your brand, then there’s no better time to investigate the available options and incorporate Web video into your business’s marketing plan. Online video is more popular than ever, offering multiple opportunities for savvy marketers looking to reach their desired target audience.
Web video marketing plays a critical role in this new world of cross-channel marketing. Both your message and your brand stand to benefit from a well-planned online video marketing campaign. Not only will you solidify your marketing message in the marketplace, but you’ll also build brand loyalty among consumers who will quickly become your most loyal brand evangelists..
Human Actors Videos
One type of video we produce involves using human actors to share your message. This type of marketing video is typically the most expensive because of logistical considerations for the shoot(s) and the price of the talent. These videos can often be the most effective at sharing your message because of the 'human connection' that no other type of video can produce.
Simply put, many users want to hear from a real human who can validate the brand’s product or service and help them make a buying decision. Think of it as third-party-verified information: It’s not just a company sales person telling you to buy his widgets. Rather, it’s an actual user or an expert who can verify, for example, that he had amazing results from using the product. The user can more easily make an emotional connection—and therefore a buying decision—when he sees proof that your product works and has positive results.
Powerpoint Presentation Videos
Today’s online video marketing goes beyond simple video commercials and sidebar ads or popups to encompass more technologically advanced breakout ads, interactive video campaigns and other campaigns that catch users’ attention, users who are increasingly becoming desensitized to the plethora of interactive Web features now being employed by companies in all industries and require more engaging content to keep them interested.
The new breed of Web videos includes interactive features that allow users to click right within the video player itself in order to get more information, play games, download coupons and engage directly with the brand. It’s this kind of interactivity that creates a relationship between the brand and the user, effectively encouraging the user to spend time online developing brand loyalty.
Animation Style Videos
Outsourcing your Web videos is a smart way to ensure that your online marketing maintains a consistent brand message across all of your campaigns. Consider the fact that online videos are easily shareable across multiple mediums, including social networks. If you produce a subpar video, then thousands or millions of online users could potentially get a glimpse of your brand in a less than flattering light. In contrast, if you outsource your Web video production to an industry expert, then those same users will begin to view your brand positively, and they’ll be more likely to share information on your brand with other users.
When you outsource your video, you simply need to ensure that its message accurately conveys your brand’s message. Our Web video production team will work with you to ensure that your message resonates throughout your Web video and that your online video will be optimized for the Web. We’ll also ensure that you maximize your return on investment by minimizing your production costs and walking you through every step of the process.
Cool Puppet Videos
A professionally created Puppet Web video will attract new users to your website. By uploading your video on social media networks, you open the doors to countless users who are in the market for your product or service. They’ll be more likely to click over to your website, as well as internalize and remember the brand, if your Web video resonates with its target audience.
Properly done, a puppet video can be whimisical, engaging and easily developed to encourage shaing and audience reach. With a human voice-over and a clever message, this type of video can produce amazing results.
Hand Drawing Doodle Videos
Doodle Videos are rising in popularity because they are relatively easy to produce, are typically presented in a light-hearted way, yet still convey a distinct message to the audience. The key in developing these types of video is to ensure that its message accurately conveys your brand’s message. Our Web video production team will work with you to ensure that your message resonates throughout your Web video and that your online video will be optimized for the Web. We’ll also ensure that you maximize your return on investment by minimizing your production costs and walking you through every step of the process.
Want us to help you make a video?
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